Body Worx Spa and Fitness Club
Changing Lifestyles
By Mikee dela Cruz
PUBLISHED: DECEMBER 2009
WHEN BODY WORX Spa and Fitness Club (Body Worx) opened in 2002, the goal has always been simple: “Our goal is to provide you with the guidance and knowledge on how to achieve the most out of the few hours that you spend with us. We indeed know that you have a busy schedule in this bustling city, but it is also a must that you provide your body with the exercise and relaxation services we provide in order to keep you in tip top shape and ready to take on all the new challenges that you have to face in everyday life,” the company’s Web site states.
And this, says Kathy Lim-Uy, Body Worx president, remains the company’s main goal.
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After injecting investments worth P60 million (“Because everything was top of the line and was based on international standard,” Lim-Uy says), “(we felt, and still) feel there is a great need of spa and fitness to help people release their stress and maintain their good health,” Lim-Uy says, adding that Body Worx is “committed to providing high quality, unique East and West Fusion fitness and overall relaxation service,” just as it is “committed to providing innovative, pro-active, consistent, superior service and value for money.”
LIFESTYLE CHANGES
The facility located along West Avenue in Quezon City is actually a multi-purpose facility – i.e. it “boasts of services and departments specialized to suit your fitness, beauty, and wellness needs.”
The venue’s fitness department offers a complete line of gym equipment with professional fitness instructors assisting with workout needs; even as the department also offers the Freddie Roach boxing camp, which is open to boxing enthusiasts, newbies and professionals who want to train, learn boxing or simply want to stay fit in a totally unique way. Body Worx also features a plastic and cosmetic surgery department for all beauty needs; just as it also has a physical therapy department. Also, the venue provides massage services and offers daily promos on various therapies and treatments.
Lim-Uy admits it had been challenging when they began. “Foreign brands (of) fitness centers have sprouted (everywhere), and this affected our business initially,” she says, adding, nonetheless, that “because of our impeccable service, we were able to gain back our members and even get a chunk of their (competitors’) members, too.”
Interestingly, the same remains the challenge – since foreign brands of fitness centers continue to surface, ditto smaller (and not necessarily foreign brands) health centers, Body Worx continues to “upgrade our services which competitors cannot provide,” so it is able to stay competitive.
OVERALL WELLNESS
“We have several services on spa and fitness which our competitors do not offer, aside from the impeccable service we are known for – (what we offer fuses) East and West, (such as) programs based on American standard; European style spa services with scrubs and wraps; massage like Shiatsu, Swedish, lymphatic, hot stone, et cetera; and the Oriental foot reflex, to name a few,” Lim-Uy says, adding, beaming: “These have made us known to this industry for being the locally owned spa and fitness center with international standard.”
Better yet, “our membership rates are very reasonable, it's only P1,990 per month.”
GROWING PRESENCE
Most of Body Worx’s clients are “businessmen and women, professionals, housewife, politicians, known personalities, students of different universities… – thus, (even if our) business was really affected (by the global economic slowdown), but because our members are mostly from the classes A and B, they are all very conscious with their health, and it is not something they will give up because of money. They need to be healthy in order to make more money.”
Body Worx is, therefore, happy to provide a venue where “our members can be at for a serious workout (since) they feel safe and secure with the people around them. Body Worx is practically their second home,” Lim-Uy says.
There is still much to be done to fully promote health and wellness among Filipinos, says Lim-Uy, who notes that “with the help of the government, standards must be set as basis of approving licenses for spa and fitness centers. This way, we can uplift our standards and make (our facilities) havens for foreigners to spend their holidays here just to pamper themselves.”
For now, says Lim-Uy, the focus is on “helping and assisting newcomers in opening fitness centers and spas based on our fruitful experience,” she says. “Many tend to look at the industry in a bad light because they feel spa and fitness are additional expenses and considered luxury, which I think is a wrong notion, since we need to work out every day in order to stay fit – as such, we need fitness centers. (Meanwhile, spas are) greatly needed due to all the stress in work and in our daily lives – after all, life is short, so we must work hard (just as we) play hard, too.”
Visit Body Worx Spa and Fitness Club at 4/F Hollywood Square Building, 33 West Avenue, Quezon City. |
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