Center for Aesthetic Studies
Business in Beauty
By Gigi Olorga
PUBLISHED: JUNE 2009

Tisha Bautista CAS President

TO OFFER A chance to be profitable in the world of beauty.

This, in a gist, is the drive behind the establishment in 2004 of the Center for Aesthetic Studies (CAS), a cosmetology school intending to answer the call to provide profitable alternative education for Filipinos by giving them a chance to learn professsional skills in cosmetology at internationally-recognized standards.

“A career in cosmetology is no longer limited to participation in a salon,” says Tisha Bautista, CAS president.  “Media, advertising, publications, as well as the fashion industry both locally and abroad are in constant need of artists.  Included in the list are multinational cosmetic companies that are dependent on aesthetically-oriented labor force to promote its business.  Undoubtedly, the possibilities are endless; hence the call for a relevant resource pool can no longer be denied.”

With CAS, there are two ways one can do to go into the industry.

On the one hand, for those who want to study cosmetology, CAS is registered with the Technical Education and Skills Development Authority, the Philippine government agency responsible for regulating and promoting technical and vocation skills development; and is in the process of being accredited as an Assessment Center for Cosmetology Licensing, and be included in the National Ladderized Education Program. CAS's programs cover the main areas of aesthetics: hair, face and body, with the curriculum focusing on skill training, proper attitudinal formation, and Filipino culture and appreciation, in courses that range from Diploma (six months), Certificate (two to three months), and special workshops.

For Bautista, “the ultimate goal of the CAS is to provide a better way of life as well as perspective for living through alternative education. Values formation and an intrinsic pride in Filipino culture and history are also key tenets in the CAS education."

On the other hand, CAS also offers franchising as a way to benefit from the beauty industry, charging P1.5 million basic capital to be given turn-key operational system, four staffers, and proper logistics.  CAS will also aid franchisees in site selection and assessment, as well as extensive training for the staff, constant marketing support through various programs, and provision of collaterals.

“Most franchises give an individual the opportunity to improve lives through financial gains.  Ours does not only do this; we also offer franchisees with a chance to make a difference in the life of their fellow Filipinos through innovative programs that are dedicated to excellence, service and relevance to the community,” Bautista says.

That anyone can now go into the world of beauty is possible - thanks to the likes of CAS that provide the opportunities how.

Visit CAS at 2/F Franck Provost Building, 120 Jupiter Street, Bel-Air Village, Makati; call (632) 8970383; or email tcb@isdanco.org.